Dr-Horo.com: Archive

Jul 27th

Jul 25th

How I Got Famous on the Internetz →

Great video about ROFLCon murketing: Someone passed along this recent documentary about Internet memes, made at ROFLCon. So I pass it on to you.

Jul 22nd

2 notes

Jul 16th

What marketing education websites do you use?

sonomamarketing: I use these marketing education websites/resources.

Jul 13th

Jul 10th

Jul 6th

1 note

Best Wine Industry/Business Blogs/RSS...

Should I be reading more wine blogs? sonomamarketing: Try using Google Reader to subscribe to some wine blogs this Summer…

Jun 30th

3D Wine Bottle Illustrations

Can you tell the difference between these two wine bottle illustations? Photoshop Illustrator

Jun 24th

Marketing eBooks on Scribd

I just uploaded my Marketing Research and Promotion Management ebooks to Scribd after reading @pmabray’s post. Scribd links: http://www.scribd.com/doc/32865725/ and http://www.scribd.com/doc/32865583/

Jun 11th

Jun 7th

Marketing Research with Tumblr eBook

sonomamarketing: Any feedback on my Marketing Research with Tumblr ebook would be greatly appreciated. Thanks, Dave

Jun 3rd

Promotion Management with WordPress eBook

sonomamarketing: Any feedback would be appreciated. My post about the ebook.

May 29th

Sonoma Marketing | Dr. Horowitz's Business... →

One more week of class/lab this week and then we’ll share videos next week. Marketing Research: Presenting Marketing Research Results with Video Screencasts Promotion Management: Promotion Management for the Rest of the Semester If anyone wants to be a TA for me next semester on lab…

May 12th

Google Analytics Goals and Campaigns

It’s taken me 2 years to start using Google Analytics Goals and Campaigns…

May 7th

Watch

Great Frontline episode on for-profit higher ed.

May 7th

5 WordPress Plugins for SEO

Here’s a 15 minute video of me talking about 5 WordPress Plugins for SEO.

May 6th

Marketing Research and Promotion Management week...

sonomamarketing: Marketing Research: Google Website Optimizer with Tumblr Promotion Management: Final thoughts on WordPress and get ready for iMovie Get back to me about Single Night if you want to volunteer. The volunteer list is filling up.

May 5th

Yet another related post plugin wordpress seo...

Damn that plugin’s name is tricky… Yet another related post plugin (YARP) WordPress seo cusomization

May 4th

How to add the BreadCrumbs NavXT plugin to...

I got a little inspiration on a Sunday. Feel like adding breadcrumbs to your WordPress blog?

May 3rd

How to motivate college/univeristy students to...

Find your Oprah and connect with Oprah sycophants. My post on motivating college/university students to learn WordPress from 2010.SF.WordCamp…

May 2nd

Marketing Research and Promotion Management Week...

sonomamarketing: Marketing Research: http://drho.ro/observational-marketing-research-with-online-web-analytics/ Promotion Management: http://drho.ro/search-engine-optimization-for-wordpress/

Apr 29th

1 note

Interative Graphs with Google Charts and...

I think that interactive graphs based on JavaScript libraries are going to get a lot more common. sonomamarketing: Check out a Google Chart example at http://sonomamarketing.net/googlecharts Check out a HighCharts example at http://sonomamarketing.net/highcharts

Apr 28th

1 note

Apr 24th

Terrible Adobe Customer Service

My letter to Dear Adobe… It’s not just me, really, google “terrible adobe customer service“…

Apr 23rd

Marketing Research and Promotion Management Week...

sonomamarketing: Marketing Researsch: Infographics, pictographs, and data visualization for marketing Promotion Management: RSS feeds are your friend

Apr 21st

Watch

sonomamarketing: Very cool video infographic about wine.

Apr 17th

James Jory from Cruvee/Vintank visits SSU...

sonomamarketing: If you are interested in working in the wine industry or in high tech in Napa/Sonoma you should listen to James Jory at noon in SALZ 2015 tomorrow, Tuesday, 4/13. Check out what Cruvee and Vintank are up to.

Apr 12th

Apr 4th

Creativity in the Wine World

Apr 3rd

Marketing skills that will get you a job

sonomamarketing: My response to the question “Do you know anyone who is hiring?” Marketing skills that will get you a job.

Apr 2nd

Funny Wine April Fools Website

winehumor: The Daily Feast from @TishWine via @TomCWark

Apr 1st

Mar 31st

Mar 30th

Mar 27th

Watch

winehumor: Funny Wine Video Wine Vloggers on Viral Video Film School via @eljefetwisted

Mar 26th

Cool interactive flat panel video displays at...

sonomamarketing: Have you seen cool flat panel video displays at wineries?

Mar 26th

Data Analysis and Graph Design with Adobe...

sonomamarketing: Marketing Research: Data Analysis and Graph Design with Adobe Illustrator If you have the time and resources to check out Lynda.com’s Adobe Illustrator CS4 tutorials over Spring Break go for it!

Mar 25th

Funny blog post by Dirty South Wine

winehumor: Funny Blog Post Wine: What They Sell vs What You Seek Part II

Mar 25th

Promotion Management: WordPress Customization

sonomamarketing: If you still haven’t installed WordPress and want to get it installed please email/fb/tweet me and let’s get it figured out. As discussed in lab, you need to know how to ftp files to your root html directory. Call GoDaddy or your other host and try doing this with FireFTP please. Last new stuff before Spring Break. We’ll have a free lab day the first Monday back after Spring...

Mar 23rd

Marketing Research for before Spring Break

sonomamarketing: Two new marketing research posts we’ll go over: http://drho.ro/quantitative-marketing-research/ http://drho.ro/online-web-internet-marketing-surveys-with-polldaddy/

Mar 22nd

Wine and politics

sonomamarketing: Interesting article now available as a .pdf here: http://goodgrape.com/index.php/articles/comments/a_manifesto_for_change_in_the_wine_industry_redux/ “There is very little difference between the power held by the producers before Prohibition that allowed them to control tavern owners and retailers through Tied House abuses and the power held by the wholesalers today that...

Mar 22nd

Mar 21st

Mar 16th

Watch

winehumor: Funny Wine Video Nice Xtranormal video @DirtySouthWine!

Mar 14th

#SauvBlanc World Wide Tasting

sonomamarketing: Be sure to check out The Cork Board’s analysis. frankloveswine: #SauvBlanc World Wide Tasting The Sauvignon Blanc (#SauvBlanc) Tweet-up on March 4th was a smashing success. Produced by @RickBakas and @StSupery Winery, the goal of event was to share and experience Sauvignon Blanc from…

Mar 11th

Mar 10th

Watch

winehumor: Funny Wine Video Nice work SNL

Mar 8th

Mar 6th

#Barreltasting tweets on the Press Democrat's...

sonomamarketing: I was surprised to see user-generated tweets on the front page of the Press Democrat’s website this morning. It’s in flash, so iPhone peeps won’t be able to see it, but iPhone peeps are probably already following the #barreltasting hashtag with an app. Have you seen other newspaper websites do this? I wonder if the PD was paid to help promote #barreltasting…

Mar 6th