October 2009
27 posts
Video of how to add live streaming video content... →
Do you know of any wineries that are using live video in innovative ways?  Check out what Vaynerchuk is up to now. In a previous post I wrote about how to share live streaming video.  You can…
Oct 31st
Introduction to Marketing Live!!! →
A DavidMarkHOROwitz.com Production
Oct 30th
How to add live streaming video content to your... →
Wine industry examples of streaming video include Cellars of Sonoma and Titus Vineyards.  And yes, Gary Vaynerchuk. But, I’m not aware of a winery getting as much attention as the Shiba Inu puppies (
Oct 29th
1 tag
Funny #wine news about @goodetobefirst: Hardy... →
winehumor: I bet a lot of guys will wish they’d worked harder on their 1 minute A Really Goode Job application video after reading this.  Funny wine news!
Oct 28th
How to screencast a class using WordPress and... →
Today I talked to other Sonoma State Univeristy School of Business and Economics professors about how I started to use technology to teach my marketing classes after attending the Wine Bloggers’…
Oct 28th
How to add and share video content with WordPress,... →
In my previous post I talked about creating, sharing, and managing video content. In this screencast I talk about sharing video content, Crushit (read my book review), and juxtapose Gary…
Oct 28th
The Eric Hwang @bricksofwine Wine... →
Eric Hwang now manages 8 Websites for Vintage Wine Estates.  He got the job after becoming a Murphy Goode top 10 finalist.  Eric talks about being the new guy in town on a recent …
Oct 25th
Dr. Horowitz’s Business Review of Wine, Marketing,... →
Bad news from one company can be an opportunity for another company.  Vinfolio seemed ready for this announcement: Fermentation: The Daily Wine Blog: Amazon and the Three Tier System of Wine…
Oct 25th
1 tag
Funny #Wine Competition: Who’s California’s... →
winehumor: This made me laugh.
Oct 22nd
How to learn video content marketing →
Wineries are creating great video content.  Crushpad’s Crushnet has very educational winemaking videos, Gary Vaynerchuk is the man, Hardy’s 1 minute video helped him become infamous, …
Oct 21st
1 tag
WatchWatch
Funny #wine video from SNL winehumor: Funny wine video: Why didn’t anyone tell me about Grand Hoochie Skank Rose?
Oct 20th
The Alan Baker @CellarRat Wine... →
This weekend I got to meet a really interesting person and drink some of his really great wines.  I was going to post a picture on my tumblr blog or posterous blog about it, but then I…
Oct 20th
Dr. Horowitz’s Business Review of Wine, Marketing,... →
It’s amazing what designers are doing with jQuery: In the Woods – 7 Things I Wish I Had Known About jQuery Wine Twitter Launching “Twitter Wine” The Winery Web Site Report:…
Oct 19th
Video tutorial: Audio content marketing with... →
I got a little funky in class with GarageBand yesterday.  Next week in the lab is going to be fun. In my previous post I wrote about how to learn audio content marketing.  Here is the screencast…
Oct 16th
How to learn audio content marketing with... →
A couple of examples of audio content in the wine industry are Wine Biz Radio and Grape Radio.  Both use Wordpress.  Both have an audio intro track.  Both are on iTunes. Audio is an important…
Oct 15th
1 tag
Funny wine song: The Lonley Island - Santana DVX →
Funny #wine song!  Warning: the lyrics are much worse than UB40 (Red Red Wine). winehumor: How did I miss this one? http://en.wikipedia.org/wiki/Incredibad
Oct 15th
1 tag
Documentary: Nerdcore Rising →
Awesome (available as netflix watch instantly).
Oct 12th
Dr. Horowitz’s Business Review of Wine, Marketing,... →
Dr. Horowitz’s Favorite This Week Linkpile: Great quote from Rob Walker: “The more we are sold to — and, believe it, we are being pitched every minute — the more immune we are to it all.”…
Oct 11th
@goodetobefirst your stash skills are impressive!
http://DrHorowitz.biz http://DavidMarkHOROwitz.com http://TheGlobalWineIndustry.com posted via DrHorowitz.me using posterous. DrHorowitz.biz*DavidMarkHOROwitz.com*WineHumor.net
Oct 11th
How to learn social images with flickr →
Images are fun and you should share them, not just on facebook. In my previous post I outlined important things for marketers to know about sharing image content. You can download the …
Oct 10th
How to add image content to your blog →
It’s time to start adding content to your blog!  Now that we have: created a blog, tracked it with Google Analytics, registered it with Google Webmaster, and used Feedburner to burn your feed …
Oct 8th
Facebook and twitter for marketing–Disqus,... →
Last class I talked about the basics of facebook and twitter for marketing.  This class I talked about what can be done to a make tumblr blog like mine comment/retweet/facebook share-friendly. …
Oct 7th
2 tags
Oct 6th
1 tag
Oct 5th
2 notes
Dr. Horowitz’s Business Review of Wine, Marketing,... →
Dr. Horowitz’s pick of the week: Wine Biz Radio » Blog Archive » For Abdi: Great interview with Tom Wark of Wark Communications about wine business pr and marketing. Listen at 16:00 and again at…
Oct 4th
2 tags
Oct 4th
Update: 9 students signed up and deadline... →
Almost there! 9 students made their first payment for BUS 396W and BUS 595 – The Global Wine Industry, and one more student is bringing a check in next week.  That will give us 10 students in the…
Oct 2nd