November 2009
25 posts
1 tag
Nov 30th
Dr. Horowitz’s Business Review of Wine, Marketing,... →
This will be fun for students to follow before we go to Chile: Off to Chile to Taste Some Wine Wine New Media and Wine: This would be a fun presentation to watch–where is the video!?!?! What is the “New, New Normal?” – Good Grape: A Wine Blog Manifesto
Nov 29th
2 tags
Thanks for the book recommendation @goodgrape, Say... →
Nov 28th
How to design a winery event website? →
If you could design an innovative website for an AVA event in wine country how would you do it? I was asked this question recently. Buy the domain name eventnight.com and then what? Gary Vaynerchuk
Nov 25th
The #drtybrd results are in from @dirtysouthwine
Why do I only update this in Healdsburg? posted via DrHorowitz.me using posterous. DrHorowitz.biz*DavidMarkHOROwitz.com*WineHumor.net
Nov 19th
Marketing and the Internet, email marketing, and... →
Thanks for the What is Marketing? essays everyone. Most people gave the book a thumbs up, some people complimented me, and a couple people criticized me for spending too much time talking about…
Nov 18th
1 tag
Wine education: Italy and US compared [pictures] →
Funny #wine cross-cultural analysis from @DrVino! winehumor: Funny wine pictures and cross-cultural analysis from Dr. Vino!
Nov 18th
Dr. Horowitz’s Business Review of Wine, Marketing,... →
Is it going to be a new requirement for book publishing authors that you have an Internet following before you publish a book?  It’s an exciting time to learn WordPress (The Book: Digging Into…
Nov 15th
Should an Introduction to Marketing Undergraduate... →
This semester one of the books that my Introduction to Marketing class read and did chapter presentations on was the book What is Marketing? by Silk. I asked students to write essays answering…
Nov 13th
Marketing Test #2
Thanks for the feedback Tyler.  I’m glad you’ve found some stuff I’ve taught this semester to be helpful. franziaa: I would strongly recommend that every future BUS 360 student read What is Marketing? however, I would not necessarily base an entire semester off of the teachings of this book for a few reasons.  First, times are changing, what worked in the past may not work...
Nov 12th
1 note
1 tag
Life’s Rich Pageant →
Funny #wine article by @goodgrape winehumor: Just in case you need a definition of flagellation like I did (via wikipedia): Flagellation or flogging is the act of methodically beating or whipping (Latin flagellum, “whip”) the human body.
Nov 12th
1 note
How to be marketing 2.awesome →
I look forward to talking about this in class next week!
Nov 12th
1 tag
Nov 11th
2 tags
How to make your google description look good
Create a div (at the top of your <body> section): <div id=”seostuff”> <h2 style=”text-indent:-9999px;”>Dr. David Mark Horowitz is a Professor of Marketing and Teaches Business and Wine Business Classes at Sonoma State University.  DavidMarkHOROwitz.com is where Dr. Horowitz shares all of the content from his blogs. Dr. Doctor Professor David Mark...
Nov 10th
Dr. Horowitz’s Business Review of Wine, Marketing,... →
Soon everyone will have realized that Google and social media are important and the question will become how does our winery connect in a meaningful way with customers through a search or a tweet? …
Nov 8th
How to learn Google search engine optimization... →
What do Google Webmaster, Google Analytics, Google Local Business Center, Google Account, and Google Feedburner have in common?  This video and my previous post.  I forgot to mention that I think…
Nov 7th
2 tags
Nov 7th
1 tag
Nov 6th
2 notes
2 tags
WatchWatch
Disclosure: I like free wine.  Thanks for the wine #winesofchile! Study the Chilean wine industry with me through Sonoma State in January 2010! Some useful Chilean terminology: “Lukas”—the Chilean version of Benjamins.  For example: I wish I had enough “Lukas” in my bank account to buy this carmenere. “Cachai”—got it, cool, you feelin’ me? ...
Nov 5th
1 tag
Nov 4th
1 tag
Nov 3rd
2 tags
"some California wine competition" Lil Jon Quote... →
winehumor: “Lil Jon has also been distracted, in a good way, by the burgeoning success of his winery. Little Jonathan Winery won a silver medal in “some California wine competition,” he said.” — Wall Street Journal Bankruptcy Beat Funny wine quote!  Next time you buy wine make sure it has won a medal from “some California wine competition.” Thanks Wine Industry Insight for the...
Nov 3rd
1 tag
Nov 3rd
1 note
Introduction to Marketing analytics: Google... →
How do marketing managers decide which readers/followers/peeps/community members/social network friends/groupies/fans to give free tickets, free samples, and free schwag to?  Every click and tweet…
Nov 2nd
1 tag
Mr. @RandyHall you make me question reading your... →
winehumor: “I know exactly how sheep sound…” —Merlovin’ The Danes (32:06) Funny wine radio/podcast talk that made me laugh.  And then feel dirty.
Nov 1st